ABOUT CATALOG DESIGN
Quality of your catalog is a direct reflection of the quality of your company.
In this website, you’ll not only find different services we offer, but you’ll also find
useful information about good catalog design, product photography, jewelry photography, fashion photography.
Our goal is to educate the clients so that they don’t make the mistake of making a unattractive and useless catalog
and waste money at the same time.

Catalog design requires the designers to follow many proven rules to increase the chance of selling the product and/or service.
Many companies try to design their own catalog since they have employees who have basic knowledge of design application.
Catalog design is not about putting together images and words. What’s more important is knowing exactly where to place them.
You also have to understand different effects of colors, compositions and fonts.
All these elements come together to make a good catalog design.

Whether you need 2 pages brochure or 300 pages catalog, you must understand the basic elements of the catalog design to achieve the most impact.
I’m sure there was a time when you flipped through a catalog and tossed it into a trash can because you thought it was not worth your time.
Good catalog design stands out among the rest and grabs the readers’ attention.

Consistent Layout helps to Develop Brand Image

Your ultimate goal is to let the readers recognize your company anytime they see your catalog, no matter which page they are on.
This can be achieved through consistent design layout and use of carefully selected colors and fonts.
This brand image helps to build a bond with your client, helping them to trust the product or service you offer more easily.
A very good catalog design actually makes the readers to desire a product or service they don’t need.

What kind of catalog design are you looking for?
One that gets tossed around like garbage or one that your client keeps by their side and uses over and over?
Don’t just make a catalog for the sake of having one. Once again, your catalog is the direct reflection of your company.
And you can not afford not to look good.

To learn more about Good Catalog Design in detail, go to Good Catalog Design.

Mail order - From Wikipedia, the free encyclopedia

Mail order is a term which describes the buying of goods or services by mail delivery.
The buyer places an order for the desired products with the merchant through some remote method such as through a telephone call.
Then, the products are delivered to the customer. The products are typically delivered directly to an address supplied by the customer,
such as a home address, but occasionally the orders are delivered to a nearby retail location for the customer to pick up.
Some merchants also allow the goods to be shipped directly to a third party consumer,
which is an effective way to send a gift to an out-of-town recipient.

A mail-order catalog is a publication containing a list of general merchandise from a company.
Companies who publish and operate mail-order catalogs are referred to as catalogers within the industry.
Catalogers buy or manufacture goods then market those goods to prospects (prospective customers).
Many catalogers, just as with most retailers, are increasingly buying goods from China.
Catalogers "rent" names from list brokers or cooperative databases.
The catalog itself is published in a similar fashion as any magazine publication and distributed through a variety of means,
usually via a postal service and the internet. Sometimes supermarket products do mail-order promotions where people can send in
the UPC code plus shipping and handling to get a product made especially for the company.


Mail order in the United States

According to the National Mail Order Association (NMOA.org) Benjamin Franklin is believed to have been the first cataloger in the United States.
In 1744, he formulated the basic mail-order concept when he produced the first catalog, which sold scientific and academic books.
He is also credited with offering the first mail-order guarantee: "Those persons who live remote,
by sending their orders and money to B. Franklin may depend on the same justice as if present."

The earliest mail-order business, now known as Hammacher Schlemmer, was established by Alfred Hammacher in New York City in 1848,
thirteen years before the Civil War began. Offering mechanic's tools and builder's hardware, its first catalog was published in 1881.
Now known for offering an eclectic, premium assortment of "The Best, The Only, and The Unexpected", it is America's longest running catalog.

Aaron Montgomery Ward is credited with sending out the first mail-order catalog in 1872 for his Montgomery Ward mail order business.
This first catalog was a single sheet of paper with a price list, 8 by 12 inches, showing the merchandise for sale and ordering instructions.
Montgomery Ward identified a market of merchant-wary farmers in the Midwest. Within two decades,
his single-page list of products grew into a 540-page illustrated book selling over 20,000 items.
Another early mail-order catalog was published in 1884 by the Eaton's department store in Toronto, Canada.
Almost a decade later, the first Sears catalog was published in the United States.
CENCO dominated the field of selling science education equipment through their mail-order catalog.
Other mail order catalogs include JC Penney, The Noble Collection, Wal-Mart, Spiegel catalog, Welco.

With the invention of the Internet, a company's website became the more usual way to order merchandise for delivery by mail,
although the term "mail order" is not always used to describe the ordering of goods over the Internet.
It is more usual to refer to this as e-commerce or online shopping. Nowadays however most traditional mail order companies also sell over the internet,
which makes these two varieties to merge.

In the United States, an advantage of this type of shopping is that the merchant is typically not required by law to add sales tax to the price of the goods,
unless they have a physical presence in the customers' state. Instead, most states require the resident purchaser to pay applicable taxes.
There has been periodic discussion about amending the law to make these sales taxable.
In the European Union, the EU VAT union has the principle that the merchant adds the VAT of his own country to the price,
and the buyer does not have pay any more tax. If the buyer is a company it deducts that VAT like inside its own country.
This makes the EU look more like one country than the US in this respect.


Specialty Catalogs

Specialty catalogs are a promotion and distribution technique commonly employed by direct marketers.
They describe, graphically and verbally, a limited range of products.
Specialty catalogs are a good promotion/distribution choice for new products.
They are also most effective when using a niche strategy. There are several reasons for this:
• It is less risky than a mass distribution strategy. If it is not successful, it can be altered with only moderate expense.
• It is a stealthy way of testing market acceptance of the product. It doesn't alert the competition, or at least the competition will not perceive it as a threat.
• Specialty distribution is better able to obtain high margins than mass distribution. This will allow a price skimming strategy,
where it is possible to capture the consumer surplus over time.
• Specialty catalogs allow the marketer to better target prime segments, like the early adopters and innovators that will be prepared to try a new product.
• Catalog response is immediate. Product problems will become evident before too many products are shipped.
• Catalogs are less expensive than sales forces. The average cost per sale is lower than most forms of advertising where low volumes are involved.
• The printed medium is suitable for new products or any other situation where detailed information needs to be communicated.

Above information is from Wikipeida, the free encyclopedia.